Under Armour

Under Armour® started with a simple plan to make a superior T-shirt; a shirt that provided compression and wicked perspiration off your skin rather than absorb it; a shirt that worked with your body to regulate temperature and enhance performance.

Founded in 1996 by former University of Maryland football player Kevin Plank,
Under Armour® is the originator of performance apparel and gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout.

The technology behind Under Armour's diverse products is complex, but the program for reaping the benefits is simple: wear HeatGear to stay cool, dry & light or ColdGear to stay warm, dry & light.